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Featured Article

Fixing the Leaky Funnel: Retention Strategies That Work
Aug 1, 2025
3 min read
Ziovy Team

Fixing the Leaky Funnel: Retention Strategies That Work

In the D2C world, it’s easy to get caught up in traffic, clicks, and conversions. But while most brands obsess over filling the top of the funnel, they ignore the holes at the bottom. That’s the leaky...

Recent Articles

Fixing the Leaky Funnel: Retention Strategies That Work
CUSTOMER RETENTION

Fixing the Leaky Funnel: Retention Strategies That Work

In the D2C world, it’s easy to get caught up in traffic, clicks, and conversions. But while most bra...

Aug 1, 2025
3 min read
Top Retention Mistakes D2C Brands Still Make in 2025
MARKETING

Top Retention Mistakes D2C Brands Still Make in 2025

Introduction It’s 2025, and D2C brands are more sophisticated than ever. They use AI for personaliza...

Jul 30, 2025
3 min read
Emotional Loyalty vs. Transactional Loyalty: Which Builds Long-Term Customers?
MARKETING

Emotional Loyalty vs. Transactional Loyalty: Which Builds Long-Term Customers?

Introduction Loyalty isn’t just about points, rewards, or discounts — it’s about connection. While m...

Jul 28, 2025
4 min read
7 Proven Strategies to Increase Your Customer Lifetime Value
CUSTOMER RETENTION

7 Proven Strategies to Increase Your Customer Lifetime Value

Introduction Acquiring a new customer is great — but retaining one and getting them to buy again and...

Jul 27, 2025
3 min read
How to Increase Customer Retention and Build Lasting Brand Loyalty
CUSTOMER RETENTION

How to Increase Customer Retention and Build Lasting Brand Loyalty

Introduction Customers ghosting you? It happens. Even the most loyal buyers go silent over time — ma...

Jul 24, 2025
4 min read
Beyond Discounts: 5 Proven Strategies to Turn One-Time Buyers into Regular Customers
CUSTOMER RETENTION

Beyond Discounts: 5 Proven Strategies to Turn One-Time Buyers into Regular Customers

If you’re constantly chasing new customers while your old ones quietly disappear, you’re not alone....

Jul 14, 2025
3 min read
Loyalty Programs vs. Subscription Models: Which One Builds Better Customer Retention?
CUSTOMER RETENTION

Loyalty Programs vs. Subscription Models: Which One Builds Better Customer Retention?

Introduction If you’re focused on increasing customer retention, you’ve likely considered two powerf...

Jul 25, 2025
4 min read
Industry Case Studies: Proven Loyalty Program Strategies
BRAND LOYALTY

Industry Case Studies: Proven Loyalty Program Strategies

Discover actionable frameworks and best practices for loyalty programs with three detailed, real-wor...

Jul 23, 2025
6 min read
Zomato Gold: A Case Study of the Zomato Loyalty Program (2025)
BRAND LOYALTY

Zomato Gold: A Case Study of the Zomato Loyalty Program (2025)

Introduction The Subject: Zomato Gold is the flagship subscription service and the most visible comp...

Jul 21, 2025
5 min read
A Case Study of the Sephora Loyalty Program: Lessons in Beauty Retail (2025)
BRAND LOYALTY

A Case Study of the Sephora Loyalty Program: Lessons in Beauty Retail (2025)

Introduction The Subject: The Sephora loyalty program, officially known as Sephora's Beauty Insider,...

Jul 21, 2025
6 min read
A Case Study of the Air India Reward Program: Lessons in Brand Revival (2025)
BRAND LOYALTY

A Case Study of the Air India Reward Program: Lessons in Brand Revival (2025)

Introduction The Subject: The revitalized Air India reward program, now known as Flying Returns, is...

Jul 21, 2025
5 min read
A Case Study of the Hilton Honors Loyalty Program: Lessons in Mid-Tier Value (2025)
BRAND LOYALTY

A Case Study of the Hilton Honors Loyalty Program: Lessons in Mid-Tier Value (2025)

Introduction The Subject: The Hilton Honors loyalty program is a global powerhouse in the hospitalit...

Jul 21, 2025
4 min read
A Case Study of the Starbucks Rewards Program: Lessons for Cafes & D2C (2025)
BRAND LOYALTY

A Case Study of the Starbucks Rewards Program: Lessons for Cafes & D2C (2025)

Introduction The Subject: The Starbucks rewards program is one of the world's most influential case...

Jul 21, 2025
5 min read
A Case Study of the Emirates Airlines Rewards Program: Lessons in Luxury Loyalty (2025)
BRAND LOYALTY

A Case Study of the Emirates Airlines Rewards Program: Lessons in Luxury Loyalty (2025)

Introduction The Subject: The Emirates Airlines rewards program, officially known as Emirates Skywar...

Jul 21, 2025
5 min read
Deconstructing the Flipkart Loyalty Program: A Strategic Guide (2025)
BRAND LOYALTY

Deconstructing the Flipkart Loyalty Program: A Strategic Guide (2025)

Introduction The Subject: The Flipkart loyalty program is one of India's most successful case studie...

Jul 21, 2025
4 min read
A Deep Dive into the Amazon Rewards Program: A Strategic Case Study (2025)
BRAND LOYALTY

A Deep Dive into the Amazon Rewards Program: A Strategic Case Study (2025)

Introduction The Subject: The Amazon rewards program is a multi-layered ecosystem that serves as a p...

Jul 20, 2025
5 min read
A Case Study of the Marriott Bonvoy Loyalty Program: Lessons in Hospitality (2025)
BRAND LOYALTY

A Case Study of the Marriott Bonvoy Loyalty Program: Lessons in Hospitality (2025)

Introduction The Subject: The Marriott Bonvoy loyalty program is a dominant force in the hospitality...

Jul 21, 2025
5 min read
Hotel Loyalty Programs in 2025: Your Ultimate Guide
LOYALTY FOR INDUSTRY

Hotel Loyalty Programs in 2025: Your Ultimate Guide

Looking to boost customer retention with loyalty programs for hotels in 2025? Whether you're a bouti...

Jul 18, 2025
4 min read
Restaurant Loyalty System in 2025: Your Ultimate Guide
LOYALTY FOR INDUSTRY

Restaurant Loyalty System in 2025: Your Ultimate Guide

Looking to boost customer retention and loyalty programs for restaurants in 2025? Whether you're a l...

Jul 18, 2025
4 min read
Loyalty Airline Programs in 2025: Your Ultimate Guide
LOYALTY FOR INDUSTRY

Loyalty Airline Programs in 2025: Your Ultimate Guide

Looking to boost customer retention with loyalty programs for airlines in 2025? Whether you're a low...

Jul 18, 2025
4 min read
Ecommerce Loyalty Program in 2025: Your Ultimate Guide
LOYALTY FOR INDUSTRY

Ecommerce Loyalty Program in 2025: Your Ultimate Guide

Looking to boost customer retention with loyalty programs for e-commerce in 2025? Whether you're an...

Jul 18, 2025
4 min read
Proven Strategies to Increase Customer Retention and Loyalty
CUSTOMER RETENTION

Proven Strategies to Increase Customer Retention and Loyalty

Learn how to increase customer retention with affordable, effective strategies to turn one-time buye...

Jul 15, 2025
3 min read
The Secret to Building a Tribe of Loyal Brand Fans
MARKETING

The Secret to Building a Tribe of Loyal Brand Fans

Introduction In today’s crowded digital world, having customers isn’t enough. To truly stand out, yo...

Jul 11, 2025
3 min read
Case Study: Myntra's Powerful Strategies for Winning Loyal Customers
CUSTOMER RETENTION

Case Study: Myntra's Powerful Strategies for Winning Loyal Customers

Discover How Myntra Consistently Delivers an Outstanding Shopping Experience. Uncover the winning ta...

Jul 10, 2025
4 min read
How to Sell a Loyalty Program (And Make People Actually Care)
MARKETING

How to Sell a Loyalty Program (And Make People Actually Care)

In today’s crowded market, loyalty programs aren’t a novelty — they’re a necessity. But here’s the c...

Jul 9, 2025
3 min read
Email Subject Line Formulas That Consistently
Get Opened
Uncategorized

Email Subject Line Formulas That Consistently Get Opened

In the crowded world of email marketing, your subject line is your first (and often only) chance to...

Jul 8, 2025
3 min read
How Micro-Conversations Build Loyal Communities
CUSTOMER RETENTION

How Micro-Conversations Build Loyal Communities

In the fast-paced digital world, it’s easy to believe that scaling up means shouting louder, posting...

Jul 7, 2025
3 min read
How Consistent Outreach Can Build a Loyal Audience Over Time
MARKETING

How Consistent Outreach Can Build a Loyal Audience Over Time

In today’s digital-first world, building an audience isn’t just about creating content and waiting f...

Jul 6, 2025
3 min read
The Psychology Behind What Really Attracts Customers to a Brand
MARKETING

The Psychology Behind What Really Attracts Customers to a Brand

Introduction In an age where customers are bombarded with ads, offers, and endless product choices,...

Jul 5, 2025
3 min read
WhatsApp Marketing Strategies for D2C Brands in 2025
MARKETING

WhatsApp Marketing Strategies for D2C Brands in 2025

In 2025, direct-to-consumer (D2C) brands face an increasingly competitive digital landscape. With cu...

Jul 4, 2025
4 min read
Why Sales and Marketing Are the Lifelines of Every Startup
MARKETING

Why Sales and Marketing Are the Lifelines of Every Startup

In the world of startups, having a great product is just the beginning. The real challenge lies in g...

Jul 3, 2025
3 min read
Why Storytelling is the Most Underrated Sales Skill
MARKETING

Why Storytelling is the Most Underrated Sales Skill

In today’s hyper-competitive market, buyers are flooded with pitches, product specs, and endless dat...

Jul 2, 2025
3 min read
Why D2C Brands Can’t Survive Without Customer Engagement
CUSTOMER RETENTION

Why D2C Brands Can’t Survive Without Customer Engagement

The direct-to-consumer (D2C) model changed the game for brands. It gave businesses the ability to se...

Jul 1, 2025
2 min read
Why Building a Community Matters More Than Follower Counts in 2025
MARKETING

Why Building a Community Matters More Than Follower Counts in 2025

Introduction In the age of digital vanity metrics, follower counts have become a badge of honor for...

Jun 26, 2025
3 min read
 Proven B2B Customer Retention Strategies You Should Be Using.
CUSTOMER RETENTION

Proven B2B Customer Retention Strategies You Should Be Using.

In the world of B2B, closing a new deal often takes months — but losing a client can happen in minut...

Jul 1, 2025
3 min read

 Why Customer Interaction Is the Heartbeat of Modern Businesses (And How to Master It)
MARKETING

Why Customer Interaction Is the Heartbeat of Modern Businesses (And How to Master It)

Introduction In today’s hyper-connected world, businesses no longer thrive solely on product feature...

Jun 27, 2025
3 min read
How Small Businesses Can Compete with Industry Giants
MARKETING

How Small Businesses Can Compete with Industry Giants

In today's hyper-competitive marketplace, small businesses often find themselves up against industry...

Jun 26, 2025
3 min read
 Top 10 Challenges in B2B Sales And How to Overcome Them
CUSTOMER RETENTION

Top 10 Challenges in B2B Sales And How to Overcome Them

B2B sales is complex — long sales cycles, multiple decision-makers, and a market flooded with simila...

Jun 25, 2025
3 min read
The Ultimate Guide to Building a Successful D2C Brand in 2025
MARKETING

The Ultimate Guide to Building a Successful D2C Brand in 2025

Introduction The Direct-to-Consumer (D2C) business model has redefined how brands connect with custo...

Jun 24, 2025
3 min read
Case Study: Flipkart’s Battle for Market Share in India’s E-Commerce Boom
MARKETING

Case Study: Flipkart’s Battle for Market Share in India’s E-Commerce Boom

Introduction & Context Founded in 2007 by former Amazon employees Sachin and Binny Bansal, Flipkart...

Jun 23, 2025
3 min read
Case study : The SaaS industry
MARKETING

Case study : The SaaS industry

Introduction Software as a Service (SaaS) is a cloud-based software delivery model where application...

Jun 21, 2025
3 min read
Case Study: How Amazon India Built a Loyal Customer Base in a Competitive Market
MARKETING

Case Study: How Amazon India Built a Loyal Customer Base in a Competitive Market

Background Amazon entered the Indian market in June 2013, stepping into a competitive landscape domi...

Jun 20, 2025
3 min read

How to Increase Traffic to Your Website: 10 Proven Strategies
MARKETING

How to Increase Traffic to Your Website: 10 Proven Strategies

Introduction In today’s digital-first world, having a website isn’t enough — driving consistent, qua...

Jun 19, 2025
4 min read
Top 5 Digital Marketing Channels for Local Businesses in 2025
MARKETING

Top 5 Digital Marketing Channels for Local Businesses in 2025

Introduction In 2025, digital marketing continues to be a game-changer for local businesses. With ev...

Jun 18, 2025
3 min read
SME Growth & Customer Retention: Why Loyal Customers Are the Secret to Long-Term Success
CUSTOMER RETENTION

SME Growth & Customer Retention: Why Loyal Customers Are the Secret to Long-Term Success

Introduction In today’s competitive business environment, small and medium-sized enterprises (SMEs)...

Jun 17, 2025
3 min read
5 AI-Powered Strategies to Boost Customer Retention for SMEs
CUSTOMER RETENTION

5 AI-Powered Strategies to Boost Customer Retention for SMEs

In today's competitive market, small and medium enterprises (SMEs) need every advantage they can get...

Jun 15, 2025
2 min read