Essential Shopify Apps Every New Store Needs

Launching your Shopify store is an exciting milestone. But to truly unlock its potential, you’ll need more than just a great theme and product lineup. Shopify’s App Store is packed with thousands of apps designed to boost sales, improve customer experience, and streamline operations. For new store owners, choosing the right apps can make the difference between struggling for your first sale and building momentum quickly.

In this blog, we’ll cover the essential Shopify apps every new store needs—from marketing to customer support—so you can set yourself up for success.

1. Marketing & Sales Boosters

Klaviyo (Email & SMS Marketing)

Building relationships with customers is key for repeat sales. Klaviyo helps automate email and SMS campaigns, letting you send welcome emails, abandoned cart reminders, and personalized offers. It’s a must-have for retention and engagement.

Privy or OptinMonster (Pop-ups & Lead Capture)

Convert your visitors into subscribers before they leave. These apps help create exit-intent popups, spin-to-win games, and banners to grow your email list and increase conversions.

2. Conversion Optimization

Judge.me (Product Reviews)

Social proof builds trust. Judge.me allows you to collect and display product reviews with photos and ratings, helping potential buyers feel confident about their purchase.

FOMO (Urgency & Social Proof Notifications)

Show real-time sales and activity notifications like “Sarah just bought this item.” This creates urgency and builds trust by showing your store is active.

3. Store Design & Experience

PageFly or GemPages (Page Builder)

Shopify themes are great, but page builders give you more flexibility. With drag-and-drop design tools, you can create high-converting landing pages without coding.

Yotpo (UGC & Reviews)

If you want a mix of reviews, user-generated content, and loyalty programs, Yotpo is a powerful all-in-one solution for social proof and retention.

4. Customer Support

Tidio or Gorgias (Live Chat & Support Desk)

Offering instant support can dramatically improve conversions. Tidio provides live chat + chatbot features, while Gorgias is perfect for centralized customer service (email, social, chat).

5. Shipping & Operations

Shipway or AfterShip (Order Tracking)

Customers want to know where their package is at all times. These apps let you offer branded tracking pages and automated updates, improving the post-purchase experience.

DSers (For Dropshipping Stores)

If you’re dropshipping, DSers is the official AliExpress partner app that lets you place bulk orders and manage suppliers efficiently.

6. Analytics & Optimization

Lucky Orange (Heatmaps & Visitor Analytics)

Want to know how visitors interact with your store? Lucky Orange shows you heatmaps, recordings, and analytics so you can identify where customers drop off.

Google Analytics & Facebook Pixel Integration

Tracking performance is critical. Make sure you have apps that properly set up GA4 and Facebook Pixel for ad targeting and data-driven decisions.

Final Thoughts

The Shopify App Store is full of possibilities, but the key is to start with the essentials. Don’t overload your store with too many apps at once. Focus on:

• Marketing & customer acquisition (Klaviyo, Privy)
• Conversion (Judge.me, FOMO)
• Experience (PageFly, Yotpo)
• Support (Tidio, Gorgias)
• Operations (AfterShip, DSers)

As your business grows, you can test and add more advanced apps to fit your unique needs. With the right toolkit, you’ll not only attract your first customers but also keep them coming back.